After much speculations, Google has finally started rolling out page experience update. This slow update began on 16 June 2021 and would be rolling out through the end of August 2021. The search engine giant has already stopped using AMP for the top stories. 

In an announcement, the company stated “We’ll be using page experience as part of our ranking systems beginning in mid-June 2021. However, the page experience won’t play its full role as a part of those systems until the end of August. You can think of it as if you are adding flavoring to a food you are preparing. Rather than add the flavor all at once into the mix, we’ll be slowly adding it all over this time period.” 

As a result of the update, the websites won’t see drastic changes, and sudden drops or spikes should be reduced through the gradual process of the rollout. Google made its first announcement about the experience update during November 2020, which was scheduled to be released this year. Since then, various information has come out in the market about what is likely to be included in the new update. It is good news for website owners that the company is not throwing any surprises in the form of new features that were not revealed earlier. Let us find out what is the latest page experience update is all about. 

Understand the page experience update

The latest update uses several signals to create an optimal browsing experience for users. Google assesses every signal and gives an overall page experience score to the website. Website owners check their scores in the new page experience report in the search console. Below are signals that Google checks to give a good page experience score. 

  • Core Web Vitals: It would measure and evaluates the speed, visual stability, and responsiveness of the website. Core web vitals offers more opportunities to boost website rankings. 
  • Mobile Usability: A webpage should not have any mobile usability errors. 
  • Security Issues: Any security issues on a website may disqualify the website from getting a good status in terms of page experience. 
  • HTTPS Usage: A webpage must be served with HTTPS to become eligible for a good page experience. 
  • Ad Experience: A website should not use distracting or interrupting advertising techniques that are not considered a good user experience. 

Besides, as a part of the update, AMP is no longer needed to keep pages in the top stories carousel. The change has already taken place in last week. Moreover, Google is expanding the use of non-AMP content for Google News and removing the badge icon of AMP from its search results. 

Currently, the page experience update is only applicable to mobile search results, which is likely to roll out for desktops sometime later. The way Google describes it, it seems like the desktop launch of the update is not happening at least in one month. If your website is not ready for the latest page experience update, Google has advised you not to panic. The search engine giant has indicated that the signal associated with the ranking would serve as a tiebreaker. We would get more information about the update as it continues with the launch; it would be too early to notice any impact. 

What can be done?

Whenever Google makes any changes to the search engine algorithm, it troubles the search engine rankings, which improves or worse the website on search results. However, making a few changes to your website would improve the user experience. Focus on proving users what they want as quickly as possible.

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